About
Systems thinking for AI marketing. Field-tested, not theoretical.
What This Is
I’m Matt Berry. I lead tech marketing at an enterprise security company, and I’ve spent the last year building AI marketing systems from scratch. Not prompting tools. Not “using ChatGPT for blog posts.” Building actual systems that change how marketing teams operate at the structural level.
Every issue of this newsletter pairs a strategic frame with an executable takeaway. You’ll leave with something to think about AND something to do Monday morning.
Who This Is For
CMOs, VPs of Marketing, and Heads of Content at enterprise tech companies who sense that AI changes marketing at the architectural level, not just the execution layer. Leaders who want to rebuild, not just optimize.
Who This Is NOT For
Junior marketers looking for prompt templates. Tool tourists chasing the next shiny integration. Anyone who thinks “AI marketing” means “writing faster.” If your primary interest is using AI to produce more content at lower cost, this isn’t your newsletter. That’s a valid goal, but it’s already well-served elsewhere.
About Me
25+ years in IT and cybersecurity. A decade running my own businesses. I bridge technical depth and business outcomes because I’ve lived on both sides of that divide for my entire career.
I don’t write about AI marketing from a theoretical perch. I build these systems daily, inside a real enterprise marketing org, with real constraints, real team dynamics, and real revenue targets. What you read here is what I’ve tested.
Why Subscribe?
Every issue delivers a strategic frame paired with something you can use. A mental model AND the workflow that implements it. A framework AND the code. You get the thinking and the tools in one place.
What You Get
3x/week directly to your inbox. No spam, no ads, no fluff.
Named frameworks and mental models you won’t find anywhere else
Code snippets, prompt architectures, and decision matrices you can steal
Audio versions and community discussion via the Substack app
Publishing Schedule
Tuesday: Deep systems thinking. The frameworks that change how you see AI’s role in marketing.
Thursday: Build notes. What I’m actually constructing, what broke, what worked.
Saturday: Quick signal. One observation, one implication, no filler.
Join the conversation:
The comments section is where experienced marketing leaders pressure-test ideas, share what’s working inside their own orgs, and challenge assumptions. This isn’t a broadcast. It’s a working group.
